Ross Lovegrove shares organic designs

Designer Ross Lovegrove expounds his philosophy of “fat-free” design and offers insight into several of his extraordinary products, including the Ty Nant water bottle and the Go chair.

Known as “Captain Organic,” Ross Lovegrove embraces nature as the inspiration for his “fat-free” design. Each object he creates — be it bottle, chair, staircase or car — is reduced to its essential elements. His pieces offer minimal forms of maximum beauty.

Source: TED

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