William McDonough: The wisdom of designing Cradle to Cradle

Green-minded architect and designer William McDonough asks what our buildings and products would look like if designers took into account “all children, all species, for all time.”

Architect William McDonough believes that green design can prevent environmental disaster — while also driving economic growth. He champions “cradle to cradle” design that considers the full life cycle of a product, from its creation with sustainable materials to a recycled afterlife.

Source: TED

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